Making products viral
Just completed a presentation for Ryma (who make Featureplan, a product marketing application) as part of their product management webinar series. This one was on making products viral.
Viral marketing is a tremendously appealing way to gain product adoption. The basic idea is that you let your customers do your marketing for you, because they help spread your message. Hotmail is often cited as the perfect example, and Facebook is following suit.
Unfortunately, it’s not as easy as Hotmail made it look. They were able to get 12M customers for just $500K in marketing spending. Unlike web-based e-mail, many products need tweaking before they can have successful viral marketing campaigns. This presentation looks at what makes things infectious in nature, and what we can do to create products that also spread easily, with concrete examples from a range of product categories.
It’s available as a Powerpoint Show here (or on the presentations page) but Ryma has the recorded Webinar available as a Flash-based web show or audio-only podcast download.
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