Just finished a one-hour dash through web monitoring from a community manager’s point of view. The slides are available as a PDF; while this deck deals somewhat with the business of monitoring communities, it also looks at how to tie those communities back to business outcomes in analytics and how to take a more holistic approach.
Plus, it has my new favorite image of a community gardener in it. It’ll get me yelled at. Here’s the deck.
We’ll have more stuff like this over at www.watchingwebsites.com.