This five-day conference bills itself as the IT industry’s largest event, and that’s no exaggeration — it brings together networking, computer, storage, security, and a variety of other disciplines under one roof. We’ve worked with Interop over the years on a wide range of topics, from performance to data centers to clouds. This time, Bitcurrent is coordinating the cloud content, including a one-day reprise of May’s Enterprise Cloud Summit and two days of cloud computing content in the general conference track.
One of the changes we’ll be seeing is a shift from the theoretical to the practical. Last year, clouds were still largely a “what if?” discussion; now, they’re real. There are lots of case studies and lessons learned — both real and painful.
Interesting fact: Interop’s the only event with its own Class A netblock (220.127.116.11 – 18.104.22.168). Hard to argue with that.
We’re going overseas! As part of a seminar with Dutch web optimization outfit Measureworks, we’ll be visiting some startups and enterprises in Holland. We’ll be presenting our findings on performance, analytics, and online effectiveness gained with Strangeloop, and we’ll be joined by folks from Oracle, ING, and other web experts in the Netherlands.
The session runs on November 12 from 8AM to 1PM.
Strangeloop shared some fascinating data on web performance and Key Performance Indicators (KPIs) like visit duration and conversion rates. There’s a detailed overview on Watching Websites, and we’ll be sitting down with their VP of Products for a more in-depth look at the study and the results on October 8.
I wish I could be at Structure09 today, but the next best thing is their video feed. Kudos to Om and the team for pulling together a fantastic lineup of speakers and panels. Also, if you missed some of the content at Velocity, you can check out a number of recorded sessions on Blip.tv.
Here, through the magic of the Intertubes, is the Structure feed. You should also check out their coverage of the event today on Twitter.
I got to Velocity this morning, and Jesse asked me if I wanted to get on stage for five minutes to talk before lunch. Given that I’m doing a session in the afternoon called What The Rest Of Your Company Knows About Your Website, I figured I should make something new.
One of the things that’s abundantly clear — echoed in presentations from Shopzilla, Google, and many other excellent speakers — is that performance matters. It affects your conversion rates; it even changes your Search Engine Marketing ranking (which was news to me.)
Continue reading “Why elasticity, performance, and analytics will change how Webops is judged”
I’m at Velocity in San Jose. Just got in last night, and I wish I could have been here for the whole thing. It’s no exaggeration to say that this is the biggest congregation of people who make the Internet work, in one place, for one subject. Jesse Robbins and Steve Souders, along with O’Reilly, get an amazing group of people together. Even the chat in the speaker room this morning was skimming the top of my forehead.
It actually feels like cloud computing and web monitoring are converging very quickly. It’s increasingly obvious that performance, user experience, and revenues are inextricably linked. Microsoft and Google covered this in a joint presentation yesterday, and by now, you’vep probably heard about the number of results Google shows. They tested the number of results that should be shown on the first results page, then tested them.
As Google’s VP of products Marissa Mayer points out, users wanted 30 results. But when they turned this on, they saw a 25% drop in searches on the site!
Continue reading “Marissa Mayer at Velocity09, and Google's quest for speed”
Just finished a one-hour dash through web monitoring from a community manager’s point of view. The slides are available as a PDF; while this deck deals somewhat with the business of monitoring communities, it also looks at how to tie those communities back to business outcomes in analytics and how to take a more holistic approach.
Plus, it has my new favorite image of a community gardener in it. It’ll get me yelled at. Here’s the deck.
We’ll have more stuff like this over at www.watchingwebsites.com.
We presented at Enterprise 2.0 today in Boston. It was an interesting day, with a three-hour session on the fundamentals of clouds and where they’ll be going, followed by three panels:
- End users from Linden Labs, Brainpark, Vertica, and Gilt
- Cloud operators from Joyent, Xcalibre, Intuit, and Terremark
- Next-gen platform and tool builders from Smart (Joyent), rPath, and Sonoa (unfortunately, Woody from Eucalyptus wasn’t able to join us)
The morning session was around 200 slides, with lots of new images and diagrams. We’ve posted it here (it’s around 80 MBytes.) As always, if you’re going to use some of this content, please provide attribution and a link back to Bitcurrent.
My friend Om Malik and the GigaOm crew have been hard at work on a few things. First, there’s the new GigaOm Pro, a paid offering that’s part analyst firm, part intrepid reporter, and part real-world clue-check. This is a good thing.
Done wrong, analyst firms can sometimes look like the protection rackets of the attention economy — a pay-to-play pact. This is a trap many traditional firms fall into; it’s inevitable that the biggest paying customers expect more love.
But a blog as an analyst firm has built-in honesty. The GigaOm crew has a pedigree of reporting that goes back to TV and print journalism, and anyone who reads Om knows he’s unflinchingly honest, even when that means breaking some glass. So GigaOm Pro looks like a refreshing change.
That’s not all GigaOm has been up to. Their Structure conference, now in its second year, is fast approaching. Last year, I helped with the conference and moderated some great panels — including one where Google was summarily attacked by a bunch of other cloud vendors for not being open. This was the first real debate on a subject that’s come to dominate cloud computing in the past year.
Which is typical GigaOm. Structure was ahead of its time last year — for example, while others were just talking about Green Computing, they brought in Jonathan Coomey to talk about his first-hand research.
So if you can make it to Structure 09, do so. The GigaOm folks passed along a discount code for Bitcurrent, so if you’re thinking of going, now you have no excuse; they sold out last year and likely will do so again.