Interop’s in full swing in New York this week. Yesterday’s Enterprise Cloud Summit sold out, and the panelists and audience made it a joy to moderate — lots of good questions.
Let us know if you have questions or want to use the content somewhere.
Clouds are transforming IT; that’s not news. But regardless of your cloud computing agenda, clouds are already affecting your IT plans, because they give you a cudgel with which to bludgeon traditional software and infrastructure providers.
While at Velocity in San Jose, Alistair gave a short presentation on “Why elasticity, performance, and analytics will change how Webops is judged“. [PDF here]
I got to Velocity this morning, and Jesse asked me if I wanted to get on stage for five minutes to talk before lunch. Given that I’m doing a session in the afternoon called What The Rest Of Your Company Knows About Your Website, I figured I should make something new.
One of the things that’s abundantly clear — echoed in presentations from Shopzilla, Google, and many other excellent speakers — is that performance matters. It affects your conversion rates; it even changes your Search Engine Marketing ranking (which was news to me.)
The morning session was around 200 slides, with lots of new images and diagrams. We’ve posted it here (it’s around 80 MBytes.) As always, if you’re going to use some of this content, please provide attribution and a link back to Bitcurrent.
My friend Om Malik and the GigaOm crew have been hard at work on a few things. First, there’s the new GigaOm Pro, a paid offering that’s part analyst firm, part intrepid reporter, and part real-world clue-check. This is a good thing.
Done wrong, analyst firms can sometimes look like the protection rackets of the attention economy — a pay-to-play pact. This is a trap many traditional firms fall into; it’s inevitable that the biggest paying customers expect more love.
But a blog as an analyst firm has built-in honesty. The GigaOm crew has a pedigree of reporting that goes back to TV and print journalism, and anyone who reads Om knows he’s unflinchingly honest, even when that means breaking some glass. So GigaOm Pro looks like a refreshing change.
That’s not all GigaOm has been up to. Their Structure conference, now in its second year, is fast approaching. Last year, I helped with the conference and moderated some great panels — including one where Google was summarily attacked by a bunch of other cloud vendors for not being open. This was the first real debate on a subject that’s come to dominate cloud computing in the past year.
Which is typical GigaOm. Structure was ahead of its time last year — for example, while others were just talking about Green Computing, they brought in Jonathan Coomey to talk about his first-hand research.
So if you can make it to Structure 09, do so. The GigaOm folks passed along a discount code for Bitcurrent, so if you’re thinking of going, now you have no excuse; they sold out last year and likely will do so again.
The morning of day 2 at the Enterprise Cloud Summit wrapped up with a fireside chat with Lew Moorman, CSO of Rackspace (Mosso). Here are some of the more interesting quotes:
“We believe in the cloud. Sometimes people need to do certain things outside of the cloud (e.g. direct access to the physical drive for optimization). But you should go up as high in the stack as you can.”
“Sometimes you need your own house which you can decorate exactly how you like it”
“You have to decide if you’re going to build or use service providers. Running power & cooling are not core to any company.” Continue reading “Fireside Chat with Lew Moorman”
Next up at ECS was a panel session led by Allan Leinwand, Venture Partner at Panorama Capital
The speakers were:
Allan opened with the example of MCI, who owed a lot of its success to the introduction of a “Friends & Family” scheme. No new technology, nothing new, just a new billing model. This is why clouds are exciting, they offer an opportunity to revolutionise the domain with new pricing models.
How do cloud computing models affect budgeting? Continue reading “Paying for It: Cloud Costs and Billing Models”
Next up at ECS was a panel session moderated by Ian Rae, CEO of Syntenic.
The Speakers were:
Definitions of Elasticity
Over the course of 6 demos, the ECS team have shown how a single application can be moved between clouds with a minimal amount of code changes. Our video messaging application, which is fully detailed and can be tried for yourself at www.interopcloud.com, was first written with a back-end and a front end on Amazon Web Services. We introduced load-balancing of the front and back ends with Rightscale, and tested this with SOASTA CloudTest.
We then showed how the back end can be moved in house with MongoDB, and today (pictured right) we looked at moving the front end to a Google App Engine application, and that this could be done with a minimum of code changes. Later today we’ll be looking at how to handle multiple levels and versions of a cloud application to form a virtual development lab with Skytap.