Just finished a one-hour dash through web monitoring from a community manager’s point of view. The slides are available as a PDF; while this deck deals somewhat with the business of monitoring communities, it also looks at how to tie those communities back to business outcomes in analytics and how to take a more holistic approach.
Plus, it has my new favorite image of a community gardener in it. It’ll get me yelled at. Here’s the deck.
We’ll have more stuff like this over at www.watchingwebsites.com.
Twitter-like micromessaging is a relatively new communications model, with unique characteristics that affect how we use it and what’s appropriate. It’s an RSS feed for people, a way to directing the attention of audiences, and a means of reaching the famous without burdening them with an obligation to respond.
In short, Twitter is a human API. It’s being defined in real time in front of our eyes, through an amazing example of Internet Darwinism.
I’ve been spending a bunch of time on Twitter lately, partly because it’s fun, and partly because of the community management and social networking portions of a book I’m writing with @seanpower. Here are some observations so far.
Continue reading “Twitter's not a site, it's a protocol”