In modern companies, information drives everything from product planning to sales to finances. The flow of knowledge throughout a company is a critical asset.
There’s gold in that traffic—real-time business intelligence, risks and threats, customer insight. IT is custodian of that information, but most of the time it simply passes on raw data to the rest of the company. And that’s wrong.
If it is to remain relevant, IT must stop being a resource economy and become a producer of finished goods. This has happened before, and it’s a history lesson anyone in information technology needs to study.